Post by account_disabled on Mar 6, 2024 8:33:16 GMT
The following diagram demonstrates how we should expect to see the eras play out in the future –with social commerce the furthest out. Timing Of The Five Overlapping Eras Interviews with 24 of the top Social Companies: Research isn’t done in a vacuum, that’s why we conducted qualitative research to find out what we should come to expect. We came to these conclusions based on interviews with executives, product managers, and strategists at the following 24 companies: Appirio, Cisco Eos, Dell, Facebook, Federated Media Publishing, Flock, Gigya, Google (Open Social/stack team), Graphing Social Patterns (Dave McClure).
IBM (SOA Team), Intel (social media marketing team), KickApps Indonesia Telegram Number Data LinkedIn, Meebo, Microsoft (Live team), MySpace, OpenID Foundation (Chris Messina), Plaxo, Pluck, Razorfish, ReadWriteWeb, Six Apart, and Twitter. How Brands Should Prepare What’s interesting isn’t this vision for the future, but what it holds in store for brands, as a result, companies should prepare by: Don’t Hesitate: These changes are coming at a rapid pace, and we’re in three of these eras by end of year. Brands should prepare by factoring in these eras into their near term plans. Don’t be left behind and let competitors connect with your community before you do. Prepare For Transparency: People will be able to surf the web with their friends, as a result you must have a plan.
Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate. Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors. Their opinion is trusted more than yours, and when the power shifts to community, and they start to define what products should be, they become more important than ever. Evolve your Enterprise Systems: Your enterprise systems will need to connect to the social web. Social networks and their partners are quickly becoming a source of customer information and lead generation beyond your CRM system.
IBM (SOA Team), Intel (social media marketing team), KickApps Indonesia Telegram Number Data LinkedIn, Meebo, Microsoft (Live team), MySpace, OpenID Foundation (Chris Messina), Plaxo, Pluck, Razorfish, ReadWriteWeb, Six Apart, and Twitter. How Brands Should Prepare What’s interesting isn’t this vision for the future, but what it holds in store for brands, as a result, companies should prepare by: Don’t Hesitate: These changes are coming at a rapid pace, and we’re in three of these eras by end of year. Brands should prepare by factoring in these eras into their near term plans. Don’t be left behind and let competitors connect with your community before you do. Prepare For Transparency: People will be able to surf the web with their friends, as a result you must have a plan.
Prepare for every webpage and product to be reviewed by your customers and seen by prospects –even if you choose not to participate. Connect with Advocates: Focus on customer advocates, they will sway over prospects, and could defend against detractors. Their opinion is trusted more than yours, and when the power shifts to community, and they start to define what products should be, they become more important than ever. Evolve your Enterprise Systems: Your enterprise systems will need to connect to the social web. Social networks and their partners are quickly becoming a source of customer information and lead generation beyond your CRM system.